Saturday, 6 June 2009

Corporate Social Responsibility


CRS- What is it?
Slajd 1
  • a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis” - European Commission
  • „the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large” - World Business Council for Sustainable Development


Aspects of CSR

  • Human rights

  • Poverty alleviation

  • Labour standards and security

  • Promotion of health and education

  • Environmental protection

  • Enterprise and economic development

  • Business standards and corporate governance
CRS- Why do it?

Corporate Benefits of CSR….

how important is it to you to know about company activities in society and the community when forming an opinion about it ?

49% Fairly imporatnt

33% Very important

16% Not very important

2% No opinion


Corporate Benefits of CSR….

  • Strong corporate reputation
  • Better relations with governments, local communities
  • Reduced likelihood of regulatory intervention
  • Higher employee morale and commitment
  • Competitive advantage over rivals

CSR - How do it?

by answering the question „without who corporation can not operate?„

and simply taking care of it…


Stakeholders

Stakeholders are individuals or groups who have a ve

sted interest in a company’s operations, who interact with a company in one or more of its activities and whose co-operation or active involvement a company needs for its ‘license to operate’


Employees

  • Quality of life
  • Human resource policies
  • Human rights
  • Job creation

  • Training and education
  • Health and wellness


Customers and consumers

  • Ethical marketing, ethical advertising
  • Products and Services
  • Product safety
  • Quality
  • Fair pricing
  • Customer service
  • Responsible procurement

Suppliers

  • Responsible Supply chain management
  • Human rights
  • Labour standards
  • Fair Trade

Community Involvement

  • Volunteerism
  • Education
  • Skill development
  • Poverty alleviation
  • Philanthropy


Environment

  • Eco-Efficiency
  • Waste reduction
  • Pollution avoidance

  • Recycling
  • Reducing materials, energy, water

  • Lower packaging costs

  • Certification
  • Life-cycle management
  • Greening the supply chain

CSR - Who do it?





McDonald’s

  • supporting 206 Ronald McDonald Houses worldwide
  • Sustainable Packaging & Waste Management
  • Olympic Champion Crew and McDonald’s Champion Kids programs















Nestle

  • Research an d development for better yields
  • Labour polici es for mutual benefit
  • Knowledge and education for hea lthy nutrition and lifestyles
  • Consumer nutrition, health and wellness




Toyota

  • Reducing CO2 emissions
  • Automobile recycling
  • Medical and dental outreach
  • Children go ar tist program



The Procter & Gamble

  • Children’s Safe Drinking Water Program
  • Give a meal program
  • SOS Children’s Villages
  • Eliminating Barriers


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